Dre would release his multi-platinum solo album The Chronic and the G-Funk era was officially on. Dre and Snoop Dogg in that moment of time. The video for “Deep Cover” included snippets from the film and immortalized a young Dr. I give credit to Colin Wolfe and Eric Borders who did the track, to Dre with his obvious talent, to Snoop for writing that and just everything coming together so well.” It was a very good introduction for Snoop. And before there was any nonsense, I can honestly say this, with that Deep Cover soundtrack, people on the East Coast, everybody was digging it. “That was a very, very good thing because it introduced the label and its artists prior to The Chronic it was a good look. You’ll see in the credits, they also thanked me from the film side. I was calling the people from the Death Row side to come and put it all together, that’s why I mixed it. “I mixed ‘Deep Cover,'” Payne tells HipHopDX. “When Bill Duke or some of the people in the production team would say, ‘OK, this is the scene where we got so and so,’ I’d call in Jewell and Lady of Rage. It even inspired Fat Joe and Big Pun to do their own East Coast version, “Twinz (Deep Cover 98),” years later. “Deep Cover” also introduced the world to the smooth stylings and effortless rhyming of Snoop Dogg and marked his first time on a record. Dre and a 19-year-old Snoop (then known as Snoop Doggy Dogg) teamed up for Dre’s first post-N.W.A single, “Deep Cover (187),” which was included on the soundtrack for the Larry Fishburne film Deep Cover.
During a recent interview with HipHopDX, Payne explained how Compton’s Most Wanted was actually behind the imprint’s iconic name and weighed in on Suge Knight’s reputation as rap’s “boogeyman.”īut at the same time, Payne also looked back on Death Row’s early days, before it was enveloped by controversy and marred by the 1996 murder of 2Pac, Knight’s incarceration and Dr. Ahead of the significant milestone, label co-founder John Payne has been reflecting on his time there.
Dre & Snoop Dogg Looking To Recreate '2001' Magicĭeath Row Records is approaching its 30th anniversary in February 2022.
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